International expansion has been an integral part of our corporate strategy for many years. However, we are currently focusing our attention more strongly on the Middle East and North Africa (MENA). These regions offer enormous potential: growing economies, rising living standards and the influx of skilled workers are creating momentum – and this is precisely where we want to make a difference with our solutions. In an interview with Fruchthandel Magazin (issue 37/2025), Managing Director Kevin Tödtmann emphasised that these regions already play a central role for the company and offer enormous growth potential. The full interview can be found in the PDF attachment at the end of this article.
Dynamic markets require quick decisions
A key feature of the MENA region is its high speed. While lengthy consultations and bureaucratic processes often slow down progress in Europe, these markets are characterised by a strong implementation mentality. Convincing ideas are implemented immediately – pragmatically and efficiently. For Solipac, this means that we must remain flexible, bring innovations to market quickly and continuously adapt our processes. This approach fits in with our self-image as a company that not only supplies products but also develops solutions together with its customers.
Sustainability as a firm promise
Packaging is a global focus – efficiency alone is no longer enough. More and more markets are demanding sustainable alternatives, and this is precisely where Solipac comes in. We take a proactive approach: environmentally friendly materials and resource-saving concepts are not considered an option, but an integral part of our offering. In this way, we are responding to rising expectations in our target markets while creating clear added value for our customers.
Sustainability also plays a role in logistics. Air freight is often not economical, which is why we rely on sea freight. To compensate for long transport times, we set up warehouse structures with pre-produced goods directly in the target regions. This ensures that our customers can rely on reliable deliveries even at short notice.
Proximity creates trust and loyalty
Another factor in our success is our local presence. Clients want to deal with people who are on the same wavelength and familiar with regional conditions – whether in terms of tax law, accounting or cultural differences. Having our own branches not only enables us to respond more quickly to requests, but also to maintain direct communication. This immediate feedback strengthens client loyalty and helps us to develop even more targeted solutions.
Partnerships as the key to market success
Having our own branch office is not the right solution in every region. That is why we also rely on strategic partnerships and joint ventures. The advantage: we benefit from the market knowledge and networks of local partners. However, clear roles, shared values and a long-term goal are prerequisites for successful cooperation. Only when both sides benefit equally can a solid foundation for sustainable success be created.
Looking to the future
The establishment of our presence in the Middle East is already in full swing. Our goal is to be recognised there as the central point of contact for all types of packaging solutions in the long term. At the same time, we are exploring the possibility of opening further branches and see opportunities to expand our business model into new industries – such as the food industry, the non-food sector and industrial packaging. In doing so, we always keep an eye on the economic and political conditions in order to make informed decisions.
Conclusion: With our international expansion, we are not only creating new markets, but above all new opportunities for our partners. Solipac stands for sustainable quality, local proximity and reliable solutions. Together with our customers, we want to actively shape the future of packaging – innovatively, responsibly and successfully.
