SaudiFood Manufacturing – the leading trade fair for food processing, packaging technologies and logistics in the Gulf region – will take place in Riyadh from 13 to 15 April 2025. Solipac was there as a visitor this year to analyse current market trends, pick up new ideas and hold strategic discussions with industry and trade players.
Growth region with potential
Saudi Arabia is rapidly developing into one of the central markets for food production and processing in the Middle East. As part of its Vision 2030, the Kingdom is increasingly focusing on investment in infrastructure, technological modernisation and sustainable industrial development. This was clearly evident at the trade fair: International machine manufacturers, regional producers and packaging experts presented innovative solutions for a growing consumer goods industry.
Sustainability as a key requirement
A central theme of this year’s event was the role of sustainability – particularly in the area of packaging. From recyclable materials and energy-efficient production processes to circular economy models: The interest in environmentally friendly, yet economically viable solutions was clearly present.
For Solipac, the visit was a valuable opportunity to familiarise itself first-hand with the requirements of the market and to talk to leading players about the path towards sustainable packaging solutions in a regional context. It became particularly clear: Awareness of ecological responsibility is growing – both among major brand manufacturers and locally based producers.
Dialogue on equal terms
Solipac used the trade fair specifically for professional dialogue with technology partners, suppliers and potential customers. The focus was on questions such as:
- Which packaging solutions are particularly relevant for the Saudi Arabian market?
- What regulatory developments can be expected in the area of the environment and recycling?
- How can European suppliers such as Solipac contribute to local value creation?
These discussions confirmed that it is not just about products – but about partnerships, consulting and the transfer of expertise. This is precisely where Solipac sees its strength: as a solution provider that combines ecological innovation with industrial reality.
A valuable insight – and the start of further steps
The visit to SaudiFood Manufacturing 2025 was a strategically important step for Solipac. The insights gained on site provide important impetus for further internationalisation and deepen our understanding of the specific requirements in the MENA region.
Conclusion:
The trade fair has shown: The Middle East is ready for the next generation of sustainable packaging – and is actively looking for partners who can help shape this transformation. Solipac will follow this path closely – and focus on where our solutions can create real added value.
